Category:
Shopify Store
Industry:
Clothing
Duration:
2 Weeks
Outliers is a direct-to-consumer brand crafting luxury apparel with radical transparency and sustainable materials. The Shopify store needed to reflect its premium ethos while clearly communicating its environmental mission, moving beyond e-commerce to become a statement of conscious consumption.
(OUR APPROACH)
We adopted a "clarity-first" minimalist design approach. The strategy centered on letting high-fidelity product imagery and candid sustainability storytelling drive the narrative, supported by a clean, serene interface that evokes the brand's quality and values without visual clutter.
(VISION & INNOVATION)
The client's vision was to redefine luxury by making sustainability the ultimate status symbol. The website aims to be an immersive digital flagship, where every scroll educates and inspires, transforming customers into advocates for a more responsible fashion industry.
(CHALLENGES)
The primary challenge was balancing luxury aesthetics with authentic, non-preachy sustainability messaging. Technically, we needed to seamlessly integrate detailed material traceability features and lifecycle information without compromising the store's premium feel or performance.
(PROBLEMS)
The brand faced low conversion rates due to consumer skepticism around "green" claims. The old site failed to justify the premium price point or effectively differentiate the product from fast fashion alternatives, leaving the value proposition unclear.
(USER-CENTRIC DESIGN)
We introduced a "Material Origins" interactive module on each product page, allowing users to explore the supply chain. Navigation was simplified into two core paths: 'Shop' and 'Our Story,' with immersive editorial content placed strategically to build trust before purchase.
(USER NEEDS)
The target user needs to trust the brand's sustainability claims before investing in high-cost items. They desire education, transparency, and a seamless shopping experience that aligns with their values, making them feel part of an exclusive, impactful community.
